Using Filters in Google Analytics

on Tuesday, November 24, 2009

If you use Google Analytics to monitor traffic to your website, it might be wise to exclude visits to the site by yourself and other site developers. You can do this easily, by adding a filter, so that certain IP addresses or domain names are not included in the metrics.

Log in to Google Analytics and select the site you want to add the filter to. Click Edit, toward the right side of the screen (see below, click to enlarge).

Go to the section Filters applied to profile and select +Add Filter (see below, click to enlarge).

This will take you to the filter dialogue box. Choose whether you want to exclude traffic from a domain, an IP address, or traffic to certain subdirectories, and then enter the domain, address, or subdirectory. In the example below we've used an IP address. Click Save Changes and you are done (see below, click to enlarge).

You can use the site What is My IP Address ( to find your IP address.

To see a Connect tutorial on setting up Google Analytics for your site, go to the Connect tutorial page on Google Analytics (


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