Microcontent

People read books. They scan websites.

Keep this in mind when adding content to your own website, particularly your home page. Use short sentences, short paragraphs. Develop a clean, clear, simple writing style. Write like Hemmingway.

An excellent strategy to draw people into your site is use micocontent. Microcontent refers to small bits bits of text, formatted so they can be easily scanned.

Example include...

Headlines:

Links:

Lists:

Buttons (image links):

Boxes:

Blockquotes: