Using Google Analytics

on Thursday, February 25, 2010

Google Analytics can tell you how many people come to your website, where they are coming from, where they go once they get there, how long they stay, and much more. You can chart these numbers over any given time period. It is an incredibly useful tool.

Here's how to set it up for your own website.

You need a Google account to start (you just need to provide them with an email address and a password). Then go to Google Analytics ( Click "Add An Account" (shown below, the link is circled).

Next, copy-and-paste in the URL of your site, give it a name, and provide your time zone (below).

You'll go through a couple more screens, asking for your name, and agreeing to their terms of service. Google will then give you a snippet of code (shown below) in a box. Click inside the box, and hit Ctrl+C to copy the code.

Open the code of your index page using Dreamweaver or Notepad. Go to the very bottom of the code and paste (Ctrl+V) the Google code just above the closing body tag. Save the page. Do this to EVERY Page page on your website.

And that's it! In 24 hours you'll have a snapshot of web activity on your site. It'll update every 24 hours. Go to the same analytics page ( to see it. The graph and numbers below it will give you a basic overview. The lefthand navigation allows you to look at specific metrics: traffic sources, browser capabilities, etc. A screenshot is provided below; click to enlarge it.


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